Sally has over 30 years’ experience in tourism, hospitality, logistics and event management industries. Her strengths lie in both driving strategic direction, performance management and data-drive decision making as well as establishing and maintaining strategic partnerships with key stakeholders across the wider tourism and hospitality ecosystem. Her proven ability and desire to unite stakeholders with diverse perspectives, creates an environment where individuals feel comfortable contributing ideas and working together towards shared goals. A self-described as ‘an event junkie’, she has had the privilege of delivering RWC2011, CWC 2015 and FWWC2023 by providing all the travel, transport and VIP logistics for all tournament client groups.