Our Story

For The Love of Food

From humble beginnings, our journey started in 2002 when founder Semele and her business partner Stu opened a delicatessen in St Heliers, Auckland. Their reputation locally for fine food and even finer hospitality quickly grew and before they knew it they were overrun with a new demand for catering! And so it was that they closed their deli and instead opened their very own commercial sized kitchen and venue and jumped feet first into the wonderful world of catering and events!

Creating A Legend

Over time, Semele and the Collective team redefined the landscape of catering in New Zealand, adopting innovative restaurant techniques and elevating the quality of service and cuisine for large events.

Over time attracting internationally trained chefs to raise the bar at Collective who continue to passionately create a whole new level of event dining experiences

Our Secret Sauce

Listening to our clients, constantly evolving, and innovating to delight and surprise our guests. We opened our own venues of The Wharf and then Orakei Bay, built our beautiful head office and kitchen in Mt Eden and started to become the preferred or sole catering at many of Auckland’s best venues.